PRECISE™ Selling
(Precision Relationship & Execution in Customer-Influenced Selling)
PRECISE™ is a structured, professional selling skills framework designed to equip sales professionals with the tools, mindset, and techniques to succeed in today’s competitive, consultative, and relationship-driven sales environments. It focuses on precision, empathy, and solution-based selling aligned with customer journeys.
- P – Prepare with Insight
Research markets, understand customers, and anticipate needs before the conversation begins.
- R – Relate with Empathy
Build authentic trust and rapport by truly understanding the customer’s world.
- E – Explore Needs
Ask powerful questions, uncover hidden challenges, and clarify priorities.
- C – Craft the Value & Negotiate Solutions
Present tailored solutions, handle objections, and negotiate win–win agreements aligned with customer goals.
- I – Influence the Decision & Negotiate Agreement
Apply persuasion and influence techniques, address final concerns, and guide customers toward confident decisions.
- S – Sustain the Relationship
Strengthen long-term partnerships through consistent follow-up and value delivery.
- E – Excellent Service
Integrate service excellence into selling to ensure every interaction creates lasting impact.
